Any equipment manufacturer that sells through a dealership network or other large retail operation can use performance support apps to greatly enhance both the customer experience and the level of productive face-to-face interaction, allowing the sales executive to gain greater insight. It allows the customer to be presented with answers to more detailed questions, and to be led towards a sale without ushering them away to a hidden office where they may start to feel the pressure of the sale.

Car manufacturers might wish to have a tablet based car configurator so that sales people can run through the options without pulling the customer away from the car in the showroom that grabbed their attention in the first place. Computer manufacturers might wish to lead people through a list of popular upgrades or peripherals to increase the chances of upselling the overall package.

• Full product showcase
• Product option configurator
• Maximise upsell opportunities
• Up to the minute, easily accessible dealer support information
• Handle requests for further information
• Synchronise with in-store CRM system
• More sales staff on the shop floor more of the time