Small is beautiful even in the world of apps – where less is definitely more. In a world where there are literally thousands of apps available to the visitor of the app stores – standing out from the crowd is becoming more and more difficult. It’s tough being a mobile app developer given the competitive nature of the business and the proliferation of apps that are emerging from darkened rooms. Already there are many very good apps languishing in the stores where few are finding them. Some of the latest renditions seem to be missing the point – as developers overload them with features that actually make them less appealing to the user. Surely one of the big reasons that apps have become so popular is their simplicity of having very focused objectives. Users have come to expect an app that is designed to perform a particular task, in a singularly competent and efficient manner. The developers of these apps have spent a lot of time defining what it means to deliver a good experience performing a specific task, and making that the primary focus of the development effort and the user experience. The very best apps stand out as [...]